Starting today, the European Commission’s Directorate-General for Agriculture and Rural Development invites all Europeans to cast their vote in the final stage of the EU organic logo competition. The new logo aims to enhance consumer protection and promote organic farming.

The new logo needs to represent the EU both inside and outside its borders. It should be easy to remember and to associate with the EU and organic farming without using any words or letters. Unlike the current logo, the winning entry will be obligatory for all pre-packaged organic products that derive from the 27 Member States and meet the labelling standards.

The contest website will host the online vote where the three final logos will be displayed until 31 January.

For this task, the European Commission involved design and art students from all over Europe by launching the EU organic logo competition, which took place from April until June 2009. A total of 3,422 future designers submitted their innovative proposals. After the competition closed, an internationally renowned jury took the competition to the next stage by selecting the final three logos.