The European Commission has approved a contribution of €35,97 million to the total budget of the 22 programmes to promote agricultural products in the European Union and in third countries. The third countries/regions targeted are: Russia, China, North America, South-East Asia, Norway, Switzerland, Ukraine, India and South-Korea.

The European Union will contribute with €35,97 million to the 22 programmes to promote agricultural products in the European Union and in third countries. The total budget of the programmes, the large majority of which will run for a period of three years, is €71,94 million. In June 2012, 20 programmes were approved to promote agricultural products in the European Union and in third countries.

The selected programmes cover olive oil, milk and milk products, meat, fresh and processed fruit and vegetables, organic products, eggs, wines and spirits and horticultural products, as well as quality products registered and protected as PDOs (Protected Designations of Origin), PGIs (Protected Geographical Indications) and TSGs (Traditional Speciality Guaranteed).

The measures financed can consist of public relations, promotional or publicity campaigns, in particular highlighting the advantages of EU products, especially in terms of quality, food safety and hygiene, nutrition, labelling, animal welfare or environmentally-friendly production methods.