On 29-30 July, 350 experts and participants from across the EU will meet in Göteborg for a conference on the creativity and cultural habits of children and young people. The conference takes place within the context of the European Year of Creativity and Innovation.

The aim is to promote the exchange of experience and knowledge on how public investments can help to ensure that children and young people’s right to culture in all forms is guaranteed.

One of the principal aims for this conference is to learn more about both the possibilities and problems of the new culture and media landscape that children and young people encounter. The digital cultural platforms create new and often difficult issues that, despite their different starting points, are clearly related, and, according to Swedish minister of Culture, "it is almost always young people who are affected".

Today children and young people are, to a great extent, not only consumers but also producers in the new media landscape. In four seminars, the participants will discuss different aspects of daily life for children and young people. They will be given the opportunity to meet the real experts in the area, the young people themselves, who will guide the participants as they try out the younger generation’s world of digital communication.

Other issues that will be discussed in the seminars are how we can strengthen children and young people’s right to culture, how the traditional cultural institutions can find ways to remain attractive and accessible for the new generation, and children and young people’s media habits across Europe.

This conference is related to the European Year for Creativity and Innovation, which aims to support the efforts of the Member States to promote creativity, through lifelong learning, as a driver for innovation and as a key factor for the development of personal, occupational, entrepreneurial and social competences and the well-being of all individuals in society.