The winner of Europe's "Tech All Stars" prize is Cognicor Technologies, a Spanish start-up offering an automated complaint resolution service. This competition is aimed at finding the best web start-up and is awarded by Vice President Neelie Kroes on behalf of the European Commission during the Digital Agenda Assembly celebrated in Brussels from 21 of June to 22 of June.

The "Tech All Stars" award, an EU-wide competition aimed at finding the best web start-up, has been granted on this occasion to the Spanish company Cognicor, whose clients include the Spanish telecommunications company Telefónica. It is a start-up from the Wayra accelerator in Spain. According to the Commission, CogniCor provides an automated complaint resolution service for service sector industries such as telecoms, aviation, financial and insurance to resolve claims faster and cheaper. This prize is awarded in the Digital Agenda context, which recently published the Digital Agenda Annual scoreboard that confirmed that the use of eCommerce by SMEs has stalled.

Web start-ups had to be registered in the EU to take part in the "Tech All Stars" competition and being less than 3 years old as well as have raised less than a million euros in external capital. In this case, Cognicor was selected from more than 257 entries from all over the EU. This list was narrowed down to 12 finalists from Denmark, France, Ireland, Latvia, Spain and the UK.

By the end of 2012, the Commission will propose a strategy to strengthen the environment for web entrepreneurs in Europe. Supporting Europe's best web entrepreneurs to launch and grow sustainable businesses is a key commitment of the Digital Agenda for Europe. "Tech All Stars" was organised by the European Commission to provide visibility to the best European web start-ups to help them connect with investors, top executives, mentors, potential partners and venture capitalists.