Programme on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries 2015-2018 PAC-PROMO-2016 Open!

Objectives

The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.

The specific objectives of the information provision and promotion measures are to:

  1. increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;
  2. increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union;
  3. increase the awareness and recognition of Union quality schemes;
  4. increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential;
  5. restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.

Actions

The information provision and promotion measures shall aim to:

 

  • highlight the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions;
  • raise awareness of the authenticity of European protected designations of origin, protected geographical indication and traditional specialities guaranteed.

Those measures shall in particular consist of public relation work and information campaigns and may also take the form of participation in events, fairs and exhibitions of national, European and international importance.

Information provision and promotion measures shall take the form of:

  • information and promotion programmes
  • the measures on the initiative of the Commission referred to in Article 9.

Programmes shall consist of a coherent set of operations and shall be implemented over a period of at least one but not more than three years.

Simple programmes may be submitted by one or more of the proposing organisations which shall all be from the same Member State.

Multi programmes may be submitted by:

  1. at least two proposing organisations referred to in points which shall all be from at least two Member States; or
  2. one or more Union organisations

European community funding

The Community provisional funding available for the programme is: