The five-time winner of Tour de France and twice of Giro Miguel Indurain, showed his support for the contest organized by the European Commission to set the EU organic logo by joinning the competition’s jury to choose the best logo submissions for the pan-European event.

The Spanish rider brought his personal experience in the field of healthy nutrition and sportsmanship, which provided valuable help to the jury in deciding which logos best represented organic products and which will be put forward to the final stage of the competition launched by the EU in April.

The jury which Miguel Induráin joined for the final selection consisted of a group of experts from the field of organic farming and production, and internationally renowned design professionals. Prominent jury members included Creative Director & Managing Partner Erik Spiekermann from Germany; Riitta Brusila-Räsänen, Professor of Graphic Design from the University of Lapland, Finland; Szymon Skrzypczak, a prize-winning young designer from Poland; Elisabeth Mercier, Director of Agence BIO from France; Urs Niggli, Director of the Research Institute of Organic Agriculture (FiBL) from Switzerland; Tom Václavík, a marketing expert for organic products from the Czech Republic and President of the International Organic Retailers Association; and Craig Sams, the Chair of the Soil Association from the UK. The competition jury was chaired by Rob Vermeulen, former president of the Pan-European Brand Design Association.

The top designs selected will be put to the European public for them to cast their vote for the eventual winner. The selected designs will be posted on the competition's website by the end of the year. Every EU citizen can take part in choosing the winning logo.

From July 2010, the new logo will be applied to all organic products throughout the European Union. In contrast to the already existing EU organic logo which was used on voluntary basis, the new logo will be compulsory for all pre-packaged organic products that originate in the 27 Member States.

The new logo will help reassure European consumers that the products they buy are of genuine organic origin, and that the products are of a quality that is standardized throughout the European Union.