EC non opposition to a JV SABMILLER / MOLSON COORS

The Official Journal of the European Union has published a Commission decision indication that they do not  oppose to a Joint Venture notified concentration and to declare it compatible with the common market.

SABMiller plc ("SABMiller") and Molson Coors Brewing Company  ("Molson Coors") have agreed  to  merge  the  operations  in  the  United  States  of  America  ("USA")  and  Puerto  Rico (together,  the  "US  Territory")  of  the SABMiller  subsidiary,  Miller  Brewing  Company  (the "Miller  US  Business"),  and  the  Molson  Coors  subsidiary,  Coors  Brewing  Company  (the "Coors  US  Business"),  in  a  jointly  controlled  limited  liability  company  formed  under Delaware law (the "US Joint Venture") (the "Transaction").

Undertaking bodies

  • The Miller US Business (LON:SAB) produces, markets and sells the Miller portfolio of brands in the US Territory. The Miller US Business does not include the sales of Miller brands outside the US Territory, but does include the sale of other SABMiller brands in the US Territory.
  • The Coors US Business (NYSE:TAP) produces, markets and sells the Coors portfolio of brands in the US Territory,  and  also  comprises  the  ownership  interests  in  the  Rocky  Mountain  Metal Corporation  and  Rocky  Mountain  Bottle  Corporation  joint  ventures.  It  does  not  include  the sales  of  Coors  brands  outside  the  US  Territory,  but  does  include  the  sale  of  other  Molson Coors brands in the US Territory.

Transaction will enable substantially improved scale, infrastructure and financial capacity to be invested in the combined brand portfolio and operations in the USA and Puerto Rico. As a  result  the  US  Joint  Venture  will  be  better  positioned  to  compete  with  domestic  and international brewers and other beverage players in the United States. SABMiller and Molson  Coors's  separate  businesses  in  the  EEA  will  not  be  affected  by  the Transaction.