The European Commission launched a new joint campaign together with businesses, environment groups and universities to promote climate solutions. The campaign seeks to put practical solutions at the centre of the climate change debate and demonstrate how climate action can increase welfare and bring economic benefits to European citizens.

The "A world you like. With a climate you like" campaign jointly launched by the European Commission, businesses, environment groups and universities has as main aim to promote climate solutions. The campaign seeks "win-win" solutions to save money, time and greenhouse gas emissions. According to a survey published in October 2011, European public was at that time more concerned about climate change than the economic situation.

The campaign will be centred on a website which will soon be available in all 23 EU languages. It is designed as a platform for participation where individuals, businesses and local groups will be able to upload, promote and discuss their low-carbon solutions and take part in a pan-European contest to find the best and most original one. In addition, the European Commission highlights that partnerships with like-minded organisations are a central part of the campaign. More than 70 organisations are already confirmed campaign partners, including business associations, universities, non-governmental organisations and government institutions. The intention is to enrol more partners as the campaign evolves.

The campaign will run until the end of 2013 and aims to showcase existing cost-efficient solutions for achieving the EU's objective of an 80-95% reduction in greenhouse gas emissions by 2050. It is a follow-up to the Commission's "Roadmap for moving to a competitive low-carbon economy in 2050" from March 2011, which sets out pathways for deep but cost-effective emission reductions by the main economic sectors. The Roadmap shows that building a low-carbon economy will increase investments in clean technologies and infrastructure such as smart electricity grids, and will drastically lower import bills for oil and gas.