The European Commission’s Sustainable Urban Mobility campaign represents a three-year initiative aiming to support sustainable urban mobility campaigners in 31 countries. According to Commission's Vice-President Siim Kallas and responsible for Transport, the central objective of this new campaign is to promote the advantages of combining different modes of transportation.

The European Commission launched a new campaign to fight congestion and pollution in the EU. The Sustainable Urban Mobility campaign, which has the slogan, “Do the Right Mix”, has as main aim to support sustainable urban mobility campaigners in 31 countries. Activities began on 2 July with the opening of a registration system to support outstanding actions for fostering positive change in attitudes and behaviour. For instance, in December 2011, MEPs adopted a report which highlighted the advantages of two-wheeled vehicles for Europe's cities.

Applicants may register their actions promoting sustainable urban mobility and opt to an award fund of €500,000 that will support actions demonstrating significant networking and multiplication effects at the local, regional and/or national, or even EU level. Individuals, non-commercial entities (schools, NGOs, public administrations, etc.) and commercial entities are eligible to apply for up to €7000 in financial support from the European Commission by participating in the campaign.

The European Commission’s Sustainable Urban Mobility campaign is linked to the European Mobility Week, which runs from 16 to 22 September every year and culminates in the 'In Town Without My Car!' day. The campaign also includes initiatives such as an award for European cities based on their sustainable urban mobility plans; and coordinated awareness-raising activities and events in 31 participating countries: EU Member States, EEA Member States (Iceland, Liechtenstein and Norway) and Croatia.