The European Commission adopted a Recommendation in which asks EU Member States to step up their efforts, pool their resources and involve the private sector in digitising cultural material. Commission also asks for a major involvement of private sector in this task. It challenges Member States to develop solid plans and build partnerships to place 30 million objects in Europeana by 2015.

In order to improve the access to EU culture and help boost growth, the European Commission asked in a Recommendation to Member States to step up their efforts, pool their resources and involve the private sector in digitising cultural material. In particular, the Recommendation asks to Member States to develop solid plans and build partnerships to place 30 million objects in Europeana by 2015; and to get more in-copyright and out-of-commerce material online.

The Recommendation also invites Member States to put in place solid plans for their investments in digitisation and foster public-private partnerships to share the cost of digitisation; and to reinforce their strategies and adapt their legislation to ensure the long-term preservation of digital material by, for example, ensuring the material deposited is not protected by technical measures that impede librarians from preserving it. In August 2008, the Commission also launched a public consultation on digitisation seeks views on boosting cultural heritage online.

According to the Commission, bringing the EU's cultural heritage online means that citizens throughout Europe can access and use it for leisure, studies or work at any time. Once digitised, material can also be useful for commercial and non-commercial purposes, such as developing learning and educational content, documentaries or tourism applications. This will give enormous economic opportunities to Europe's creative industries, which currently account for 3.3% of the EU's GDP and 3% of jobs in the EU.