The European Commission has launched the pan-European “Ex-smokers are unstoppable” campaign. The campaign is aimed at smokers aged between 25 and 34 representing almost 28 million people in the EU and will focus on the positive effects of stopping smoking. The campaign further provides smokers with practical help with quitting, through the innovative "iCoach".

The "Ex-smokers are unstoppable" campaign aims to highlight what smokers can gain from quitting to smoke, and uses ex-smokers and their achievements as role models to inspire those who wish to quit. The first year of the campaign sees the development and uptake of the concept. The following years will focus on the rewards to ex-smokers: physical, personal and even financial benefits one can experience when becoming an ex-smoker.

iCoach is an effective tool to help smokers in the fight against tobacco. It is a free access digital health coaching platform available in all the official EU languages. In addition, the iCoach also focuses on those unwilling to quit and those with a high relapse risk.

Previously, the Commission launched anti-smoking campaign HELP! 2.0 in May 2009, which ran from 2005 to 2010 focused on smoking prevention, smoking cessation, and passive smoking and targeted, in particular, young Europeans between 15 and 25 years of age. The three year campaign now launched will focus on the positive effects of stopping smoking and will use a coordinated mix of advertising, social media, events and practical tools to reach smokers and help them quit. Particular attention will be paid to specific groups, such as women and lower socio-economic groups.