Ms or Mr SME will advocate for the interests of Small and Medium sized Enterprises (SMEs) in each Member state. They will check the correct application of the EU law on SMEs and ensure that policies at national, regional and local level are enterprise friendly.

Europe's 23 million small and medium-sized enterprises are at the heart of its economy and society, accounting for 98% of businesses and two thirds of the total private employment. The recent “Small Bussiness Act” (SBA) Review pointed to the need for better governance so as to ensure that the "Think Small First" concept is applied at all levels of policy making. The European Commission has appointed Mr. Daniel Calleja Crespo, Deputy Director-General at the European Commission's Directorate General for Enterprise and Industry, as the new EU's SME Envoy. Member States should appoint now their Mr or Ms SME.

The Small Business Act (SBA) is the European Commission's SME policy aiming to make Europe more business friendly and encouraging people to start their own business. The SBA has already helped to cut regulations, provided funding to more than 110.000 SMEs so far with 200.000 planned to benefit from the specific SME bank loan guarantees and venture capital schemes by 2012, and proposed small business friendly solutions to issues such as late payments or access to public procurement. This new mechanism will ensure closer monitoring and coordinated action in support of SMEs.

In addition, the “Mobilising SMEs for the Future of Europe” conference co-organised with the Hungarian EU Presidency, was attended by representatives of small business, business organisations and public administrations charged with the task of coordinating SME policy. Furthermore, the European Entreprise Award 2011 was given at the conference to Barcelona Activa initiative, from Barcelona City Council, Spain.