Commission has cleared the acquisition of Puleva Dairy
The EC has cleared under the EU Merger Regulation the proposed acquisition by the French group Lactalis of Spanish group Puleva's dairy business, after concluding that the transaction would not significantly impede effective competition in Europe or Spain.
The French group Lactalis manufactures and sells milk and dairy products, in roughly 150 countries, including a wide range of cheese, desserts and cream, under its own brand names and under those of distributors. On the Spanish market, this group operates via its subsidiary, Lactalis Iberia S.A., and it sells cheese and long-life milk.
The Spanish group Puleva produces and sells rice, pasta, sauces and dairy products. The transaction mainly concerns the dairy market in Spain, a market on which both Lactalis and Puleva operate. The acquisition plan covers only Puleva's dairy products.
The Commission has considered that the transaction would not give rise to any competition problems with regard to the upstream market of the collection of raw cow's milk in Spain, either at national level in Spain, in three main geographical areas consisting of several administrative regions covering the north-east, north-west and south of Spain, or at a purely regional level (in particular in Galicia, Catalonia and Andalusia). The investigation thus confirmed that Lactalis would continue to account for a limited share of the demand.
The Commission also ruled out any competition problems on downstream markets of sales of milk, including the markets for long-life milk, flavoured milk, health drinks, liquid cream and "horchata". Here, too, the investigation showed that the new entity would have small market shares on these markets and/or would be restricted by the presence of major competitors and the brands sold by the distributors themselves.