Call for proposals 2021 – Creative Europe - Innovation Lab CREA-CROSS-2021-INNOVLAB Closed!


Within the specific objective of promoting policy cooperation and innovative actions supporting all strands of the programme, promoting a diverse, independent and pluralistic media environment and media literacy, thereby foresting freedom or artistic expression, intercultural dialogue and social inclusion, the priorities of the cross-sectoral strand shall include to encourage innovative approaches to content creation, access, distribution, and promotion across cultural and creative sectors and with other sectors, including by taking into account the digital shift, covering both market and non-market dimensions;
The Creative Innovation Lab shall incentivise players from different cultural and creative sectors to design and test innovative digital solutions with a potential positive long-term impact on multiple cultural and creative sectors. The Lab shall facilitate the creation of innovative solutions (e.g. tools, models and methodologies) that can apply to the audiovisual sector and at least another creative and/or cultural sector.  
Solutions should be easily replicable and have a potential for market penetration. For the purposes of clarity, the project does not necessarily have to be applicable immediately to the audiovisual sector but one that could easily be replicated in this sector.
For the purposes of this year’s call, apart from the overall general objectives, a thematic approach is also being adopted to ensure that projects that target the policy objectives of Creative Europe are rewarded. For the first year of the Creative Innovation Lab, the two themes that will be specifically covered are greening across the creative and cultural sectors as well as innovative education tools using creativity and creative sectors to tackle relevant societal topics such as disinformation.


Design, development and testing of innovative tools, models and solutions applicable in the audiovisual and other cultural and creative sectors. Activities shall aims at supporting the competitiveness, cooperation, circulation, visibility, availability, diversity and increasing audience across sectors. Such activities shall contain a high potential of replicability in audiovisual and other cultural and creative sectors. The projects can focus in particular on:

  • Rights’ management and monetisation, including transparency and fair remuneration;
  • Data collection and analysis, with particular emphasis on prediction for content creation and audience development;
  • Greening of the value chain across the creative and cultural sectors, including actions that contribute to the European Bauhaus project;
  • Innovative educational tools and content using creativity and creative sectors to tackle societal issues such as misinformation, fake news etc.

European community funding

The Community provisional funding available for the call for proposals is:

  • 6,32 Million EUR (Global Budget)

All the important deadlines

  • 05 October 2021 - 21 days ago (Deadline for the presentation of proposals)

Further information about the call

Official webpage of the call

Useful documents

  • Convocatoria de propuestas (Legal base)

Organisations eligible to participate

Opened to the following bodies or institutes with legal status established in the covered areas:

  • Any legal organisation

Covered areas

Bodies or institutes must have their registered legal seat in one of the countries taking part in the Programme which are:

  • European Union (EU)

Directorate-Generale responsible

Directorate-General for Education and Culture

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