Call for proposals 2021 – Creative Europe - Innovative tools and business models CREA-MEDIA-2021-INNOVBUSMOD Closed!


Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is to enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model.
The MEDIA strand shall provide support for the promotion and marketing tools, including on line and through the use of data analytics, to increase the prominence, visibility, cross-border access, and audience reach of European work.


This action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness of the European audiovisual industry. The projects can include in particular:

  • Subtitling or accessibility/discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
  • Business tools improving the efficiency and the transparency of the audiovisual markets: automated rights management system, technology for data gathering and analysis;
  • Business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD...);  
  • Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, etc.).

Transparency plays a key role in the action. Therefore, applications must contain plans for the disclosure of the inputs and results of the action. Particular attention should be given to communicating the results to public authorities, Member States and the audiovisual industry.

European community funding

The Community provisional funding available for the call for proposals is:

  • 14,89 Million EUR (Global Budget)

All the important deadlines

  • 24 August 2021 - 23 days ago (Deadline for the presentation of proposals)

Further information about the call

Official webpage of the call

Useful documents

  • Call for proposals (Legal base)

Organisations eligible to participate

Opened to the following bodies or institutes with legal status established in the covered areas:

  • Any legal organisation

Covered areas

Bodies or institutes must have their registered legal seat in one of the countries taking part in the Programme which are:

  • European Union (EU)

Directorate-Generale responsible

Directorate-General for Education and Culture

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