Call for proposals 2021 – Creative Europe - Audience Development and Film education CREA-MEDIA-2021-AUDFILMEDU Closed!


Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is to promote European audiovisual works, including heritage works, and support audience engagement and the development of audiences of all ages, in particular young audiences, across Europe and beyond.
The MEDIA strand shall provide support for initiatives promoting audience development and engagement, including film education activities, addressing in particular young audiences.


Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming to:

  • increase interest and knowledge of audiences in European films and audiovisual works including specific programmes on film heritage,
  • increase pan-European impact and audience outreach,
  • promote and increase the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development and education.

Special attention will be given to applications presenting adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

European community funding

The Community provisional funding available for the call for proposals is:

  • 5,00 Million EUR (Global Budget)

All the important deadlines

  • 05 October 2021 - 21 days ago (Deadline for the presentation of proposals)

Further information about the call

Official webpage of the call

Useful documents

  • Call for proposals (Legal base)

Organisations eligible to participate

Opened to the following bodies or institutes with legal status established in the covered areas:

  • Any legal organisation

Covered areas

Bodies or institutes must have their registered legal seat in one of the countries taking part in the Programme which are:

  • European Union (EU)

Directorate-Generale responsible

Directorate-General for Education and Culture

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