Call for proposals 2021 – Creative Europe - TV and online content CREA-MEDIA-2021-TVONLINE Closed!


Within the specific objective of promoting innovation, competitiveness, scalability, cooperation, innovation and sustainability, including through mobility in the European audiovisual sector, one of the priorities of the MEDIA Strand is to nurture talents, competence and skills and to stimulate cross-border cooperation, mobility and innovation in the creation and production of European audiovisual works, encouraging collaboration across Member States with different audiovisual capacities.
The MEDIA Strand shall provide support for the production of innovative and quality TV content and serial storytelling, addressing diverse audiences, by European independent production companies.
The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector.
The action aims to strengthen the independence of producers in relation to broadcasters and digital platforms, to enhance collaboration between operators, including independent producers, broadcasters, digital platforms and sales agents, from different countries participating in the MEDIA Strand, in order to produce high quality programming aimed at wide international distribution and promoted to a wide audience including commercial exploitation in the multi-platform environment.
Particular attention will be given to projects presenting innovative aspects in the content and in the financing that show a clear link with the envisaged distribution strategies.


The TV and online content action supports works (drama films, animation and documentary) intended for linear and non-linear broadcasting, presenting:

  • strong cooperation between operators from different countries participating in the MEDIA Strand, including between broadcasters;
  • high creative/artistic value and wide cross-border exploitation potential able to reach audiences at European and international level;
  • innovative aspects in terms of the content and the financing that show a clear link with the envisaged distribution strategies.

Special attention will be given to applications presenting adequate strategies to ensure a more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

European community funding

The Community provisional funding available for the call for proposals is:

  • 17,61 Million EUR (Global Budget)

All the important deadlines

  • 25 August 2021 - 22 days ago (Deadline for the presentation of proposals)

Further information about the call

Official webpage of the call

Useful documents

  • Call for proposals (Legal base)

Organisations eligible to participate

Opened to the following bodies or institutes with legal status established in the covered areas:

  • Any legal organisation

Covered areas

Bodies or institutes must have their registered legal seat in one of the countries taking part in the Programme which are:

  • European Union (EU)

Directorate-Generale responsible

Directorate-General for Education and Culture

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