Call for proposals 2017 - Simple Programmes - Information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries AGRI-SIMPLE-2017 Closed!

Objectives

The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.

The specific objectives of the information provision and promotion measures are to:

  1. increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;
  2. increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union;
  3. increase the awareness and recognition of Union quality schemes;
  4. increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential;
  5. restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.

Actions

The proposals shall comply with the criteria of eligibility listed in Annex II of the Annual Work Programme.

A proposal shall also comply with one of the thematic priorities listed in the 2017 Annual Work Programme for simple programmes:

  • Topic 1 — Information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes
  • Topic 2 — Information provision and promotion programmes aiming at highlighting the specific features of agricultural methods in the Union and the characteristics of European agricultural and food products, and quality schemes
  • Topic 3 — Information provision and promotion programmes targeting one or more of the following countries: China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, south-east Asian region or India
  • Topic 4 — Information provision and promotion programmes targeting one or more of the following countries: USA, Canada or Mexico
  • Topic 5 — Information provision and promotion programmes targeting one or more countries of Africa, Middle East (*2), Iran or Turkey
  • Topic 6 — Information provision and promotion programmes targeting geographical areas other than those included under Topics 3, 4 and 5.
  • Topic 7 — Information provision and promotion programmes on milk products, pigmeat products or a combination of those two targeting any third country
  • Topic 8 — Information provision and promotion programmes on beef products targeting any third country.

Promotion and information provision actions may notably consist of the following activities, eligible under this call:

  1. Management of project
  2. Public relations
    • PR activities
    • Press events
  3. Website, social media
    • Website setup, updating, maintenance
    • Social media (accounts setup, regular posting)
    • Other (mobile apps, e-learning platforms, webinars, etc.)
  4. Advertising
    • Print
    • TV
    • Radio
    • Online
    • Outdoor
    • Cinema
  5. Communication tools
    • Publications, media kits, promotional merchandise
    • Promotional videos
  6. Events
    • Stands at trade fairs
    • Seminars, workshops, B2B meetings, trainings for trade/cooks, activities in schools
    • Restaurant weeks
    • Sponsorship of events
    • Study trips to Europe
  7. Point-of-sale (POS) promotion
    • Tasting days
    • Other: promotion in retailers' publications, POS advertising.

European community funding

The Community provisional funding available for the call for proposals is:

  • 85,50 Million EUR (Global Budget)

All the important deadlines

  • 20 April 2017 - 2 years ago (Deadline for the presentation of proposals)

Further information about the call

Official webpage of the call

Useful documents

  • Simple Programmes 2017 - Information provision and promotion measures concerning agricultural products in the internal market and in third countries (Legal base)

Organisations eligible to participate

Opened to the following bodies or institutes with legal status established in the covered areas:

  • Non profit organisations

Covered areas

Bodies or institutes must have their registered legal seat in one of the countries taking part in the Programme which are:

  • European Union (EU)
  • Third countries

Directorate-Generale responsible

Directorate-General for Agriculture and Rural Development

Related calls for proposals

Related calls

Explore other programmes