Call for proposals - Trans-national cooperation projects on European Cultural Routes 23/G/ENT/CIP/11/B/N02S008 Closed!

Objectives

The overall objective of the present call for proposals is twofold:

  1. to contribute to differentiating the European tourism offer, capitalising on the shared cultural heritage;
  2. and to contribute integrating both horizontally and vertically the cultural tourism sector, facilitating clusters/networks of both cultural tourism products and enterprises of the cultural tourism sector.

The specific objectives of the call are:

  • Reinforcing the image and profile of Europe as a high-quality destination among European and third-country citizens;
  • Strengthening trans-national cooperation on cultural tourism, with a focus on (pan) European cultural tourism products;
  • Facilitating vertical integration of cultural and tourism SMEs/associations/NGOs/networks in the supply chain of Cultural-Tourism Routes;
  • Facilitating clustering among Cultural-Tourism Routes and the development of joint initiatives;
  • Better exploitation of ICT applications and tools by enterprises and local authorities in destinations where the local cultural heritage is the main resource for development;
  • Strengthening the capacity of tourism operators and small enterprises in remote and less known destinations to reach out to new publics, through joint actions at European level, ICT tools, social media and sounder marketing strategies, among others.
  • Increased visibility of cultural tourism products with a European (trans-national) dimension;
  • Better exploitation of cultural heritage from a touristic point of view;
  • Promoting the role of cultural tourism as a factor for sustainable economic development, European citizenship and intercultural dialogue.

Actions

The call will support initiatives aimed at promoting and giving more visibility to trans-national Cultural-Tourism Routes. Activities which could be included in the project proposal are the following (the list is not exhaustive and only serve as an example):

  • TV/Media/social media campaign(s);
  • ICT applications for marketing and communication purposes (e.g. interactive maps with tourism information / services, reservation platforms, etc.);
  • Consumer-oriented web portal;
  • Workshops / conferences / awareness raising events / fairs / festivals / etc.;
  • Magazines;
  • Promotional agreements with tourism offices, travel agents, airline companies, etc.;
  • All other actions deemed necessary to perform the above mentioned activities (design work, publications, marketing strategies, market researches, studies, assessments, selections of target Routes, etc.).

European community funding

The Community provisional funding available for the call for proposals is:

  • 0,50 Million EUR (Global Budget)

All the important deadlines

  • 07 October 2011 - 9 years ago (Deadline for the presentation of proposals)

Further information about the call

Official webpage of the call

Useful documents

  • Call fiche 23/G/ENT/CIP/11/B/N02S008 (Guidelines for applicants)

Organisations eligible to participate

Opened to the following bodies or institutes with legal status established in the covered areas:

  • Any legal organisation

Covered areas

Bodies or institutes must have their registered legal seat in one of the countries taking part in the Programme which are:

  • European Union (EU)
  • Candidate Countries
  • European Economic Area (EEA)
  • Third countries

Directorate-Generale responsible

Directorate-General for Enterprise and Industry

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