EC welcomes new era for Europe's audiovisual media

The European Parliament, on the 29th November 2007, formally approved without amendments the Council's common position on the new Audiovisual Media Services without frontiers Directive. The Directive modernises the rules for Europe's audiovisual industry and offers a comprehensive legal framework that covers all audiovisual media services – including on-demand services. Less detailed, more flexible and future-oriented rules on TV advertising will allow audiovisual content to be better financed. Member States now have two years to make the Directive national law.

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