EP calls for EU trust label to promote cross-border e-commerce

New proposals to encourage cross-border e-trading by building consumer trust have been approved by the Internal Market Committee of the European Parliament. Among the measures proposed by the Parliament is the establishment of a European trust label to guarantee the reliability and quality of goods placed on the cross-border electronic market and encourage consummers to buy in this market.

As assessed by the European Parliament, the main problem of the electronic market is the lack of confidence. For that reason, the proposal seek to establish an European trustmark based on EU legislation, under the supervision of the Commission and supported by the rules of national control mechanisms. This seal will ensure the reliability and quality of the products of the electronic market, according to deputies.

However, they believe that any European trust mark scheme must be subject to a thorough impact assessment and be implemented in cooperation with existing trust mark labels in Member States.

The Internal Market Committee stresses the need to build user consumer confidence through education and information campaigns and to develop of online tools. This will allow consumers to enhance their knowledge of obligations and rights of e-commerce and enjoy the benefits of the digital society.

Furthermore, the Commission will give broadband access across the EU, including rural, remote or outlying 2013. Thus, the EU will be more competitive, it will maximize the number of Internet users, and improving the quality, price and speed of the Internet, according to EU 2020 Strategy.

This proposal aims to end discrimination against consumers on issues such as address or residence. The report also calls for an adequate level harmonization of certain aspects of consumer contract law, especially the handling of certain types of claims.

Having been adopted unanimously by the Internal Market Committee, the Arias Echeverrìa report is now scheduled for a plenary vote in September II.