An information measure is a self-contained and coherent information event organised on the basis of a single budget.  The activities included in such an event may range from a simple conference to a comprehensive information campaign covering several types of information activities (such as conferences, audiovisual productions, mobile workshops, etc.) carried out in one or more regions of the Member States.

In the case of such campaigns, the different activities planned must be interconnected and clear in their conceptual approach; at the same time, the results to be achieved and the work schedule must be realistic and appropriate to the project goals. Measures shall be carried out in the EU-27.

Under this call for proposals the Commission wishes to give priority to:

• Raising the general public's awareness of the CAP (including its rural development dimension), familiarising the general public with the multifunctional role of European Union farmers, which goes beyond food production.
• Discussing with agricultural stakeholders in rural areas the opportunities and benefits which the two pillars of the CAP provide for the agricultural sector and for the sustainable development of rural regions.
• Presenting the reformed Common Agricultural Policy and in particular the:

1. Need to respond better to market opportunities.
2. Simplification and better targeting of direct aid to farmers.
3. Strenghthening of rural development policy in order to respond to new challenges, relating mainly to climate change, water management, renewable energy and biodiversity.

• Examining community schemes under the CAP aimed at promoting a healthier diet and healthy eating habits, particularly fruit and vegetables for school children.
• Discussing EU policy concerning the quality of agricultural products.
• Discussing the medium and long term development propects for the CAP with agrucultural skateholders and the general public.

The following actions will be funded:

• TV and radio campaigns (documentaries, discussion programmes, etc).
• Visual, radio and audiovisual productions and distribution thereof.
• Measures targeting schools and universities.
• Conferences, seminars and workshops (including mobile ones), particularly in rural areas.
• Exchanges and information visits, especially between old and new Member States.
• Information stands at agricultural fairs.
• Information campaigns comprising more than one of the above-mentioned types of information measure.
• Other types of measures, such as publications and web portals, shall be considered only if they are carried out in one of the 12 new Member States.
   

The Community provisional funding available for the call for proposals is:

• 3,25 Million EUR (Global Budget)

• 31 October 2009 - 15 years ago (Deadline for the presentation of proposals)

• Support for information measures relating to the CAP (Legal base)

Opened to the following bodies or institutes with legal status established in the covered areas:

• Public authorities (all)

Bodies or institutes must have their registered legal seat in one of the countries taking part in the Programme which are:

• European Union (EU)
• European Economic Area (EEA)
• Candidate Countries

Secretariat-General

• Call for proposals with the view to obtaining a grant for preparing a handbook of maritime security exercises and drills
• Call for proposals to give support for information measures relating to the common agricultural policy
• Call for proposals in the field of transport DG TREN/SUB/01-2009
• Calls for proposals to improve the training of control officers of international road transport
• Call for Proposals for Preparatory action in the field of Sport