Under the slogan "CE marking makes Europe's market yours!", the European Commission is carrying out an information campaign on the CE marking. The marking signals that a product is in compliance with all relevant EU legislation, making it eligible to be marketed and sold throughout the EU.

Not all products sold in the EU need to bear CE marking. It applies to approximately 23 different product categories, such as toys, electrical products, machinery, personal protective equipment and lifts.

CE marking does not indicate that a product was made in the EEA, but merely states that the product is assessed before it is placed on the market and therefore satisfies the legislative requirements. It means that the manufacturer has verified that the product complies with all relevant essential requirements of the applicable directive(s),or had it examined by a notified conformity assessment body.

For products manufactured in the EU, it is the manufacturer’s responsibility to carry out the conformity assessment, to set up the technical file, to issue the EC declaration of conformity and to affix CE marking on a product. Distributors must verify the presence of both the CE marking and the necessary supporting documentation. For products imported from a third country, the importer has to verify that the manufacturer outside the EU has undertaken the necessary steps and that the documentation is available upon request.

However, strengthening the control of notified bodies and improving market surveillance is improving the reputation of the CE Marking and increasing consumers' trust. With the entry into force of the revised internal market package of legislation for goods, the role and credibility of CE marking has been reinforced.

Moreover, EU has improved several systems for the detection of dangerous products, as Rapex. In January 2010, the OJEU published a series of guidelines for the functioning of RAPEX and for the participation of all Member States. Through this system, nearly 3,000 dangerous products were reported in Europe in 2009. Of these, 23.20% were toys.

The communication campaign consists of, among other initiatives, thirty CE marking educational events/seminars for economic operators, professional associations, consumers’ associations and journalists.