The European Commission is targeting the 'Generation 1992', i. e. young adults born in 1992, with a creativity competition aimed at tapping into the view, experiences, insights and expectations of what the single market means to young Europeans today. The competition is one of the number of events organised across the EU to mark the 20th anniversary of the European single market.

In order to celebrate the 20th anniversary of the European single market, the European Commission launched a competition that is open to all European citizens born between 1 January and 31 December 1992. This 'Generation 1992' can submit an original essay, video, photograph, cartoon or smart phone application and can chose to focus on one of four categories: education and citizenship; jobs and entrepreneurship; culture and leisure and consumers and environment. In addition to the competition, the Commission will also update the Single Market Act as announced in February 2012.

The Commission is targeting young adults born in 1992 on this competition because they are in a unique position of being able to offer a fresh perspective on the European single market. According to Michel Barnier, Commissioner for Internal Market and Services, there is nowadays a feeling that progress towards a true single market has stalled. He also added that the EU need to relaunch the single market in order to give young adults born in 1992 renewed hope and greater opportunities.

The competition is one of a number of events organised across the EU to mark the 20th anniversary of the European single market. The activities, which will culminate in the Single Market Week for New Growth from 15 to 20 October 2012, will focus in particular on recalling the achievements of the single market and highlighting the new initiatives aimed at stimulating growth.